The second pitch | Demola Tampere

The second pitch

WEEK 46 / 6th text / Chau

What has happened: The Mid-pitch in 3 minutes with slides

Our tasks: presenting our project in the Mid-pitch, building mutual bond with another Asikkala group.

On 12th November Demola organized the second pitch in Werstas auditorium for all of the groups. Our task was to present our project’s demo in 3 minutes with slides. This time Tiia represented the whole team in the pitch.Our demo is the participation cycle in 4 steps, as we presented to Asikkala municipality.  We came up with the hook for Asikkala: Wind of change. Therefore, we decided to keep the slides as simple as possible.

The response from Janne, the facilitator of the Demola group, was very positive one. Our slides were clear. Our demo concept with the 4 step- cycle looks like an application or a website. However, we need to work on the prototype to clarify our ‘participation cycle’ to everyone, because one person commented that she couldn’t understand our approach.At this point, we still considered on which form the final demo will be delivered. On one hand, we need to provide the tools for the municipality. On the other hand, that product or service must be simple and easy to use for the residents. Because the participation process is complex and non-linear with multi-faceted problems, we cannot simplify our demo as an application or a website. Creating a website or a gaming application  does not guarantee engaging the community in reality.

After the mid-pitch, the two Asikkala groups agreed to have an informal meeting in Plevna to strengthen our mutual bond. It was such a good evening, when we enjoyed beer and discussed our ideas. For me, this informal activity should be a recommended method in Demola community.Our pitching script is shown below for anyone who missed it:


What do the Scorpions and the municipality of Asikkala have in common? The wind of change!

We need a new tool to inform people and get them to participate. Towns need to know people’s opinions in order to make good decisions that the people support. Right now the residents don’t understand how the decisions are made, so how could they even participate?

We need to make the hidden decision making processes visible. We need a flexible tool that fits everyone. Like in every town, also in Asikkala there live old people that don’t know how to use the internet. There are also working people needing an option that is online anytime.

So we say, that people need to KNOW, CARE and MAKE A DIFFERENCE.

That’s why our solution is a participation cycle. It’s a 4-step program for the municipality of Asikkala, that can be used for participation in different projects or problems.

You can see it on a web-page and at an info board all over the town.

The first step is to inform people about the theme and time table of the project. This is how the residents know what’s coming up.

The second step is to meet the people face-to-face and get them interested. For example have coffee together. It helps for mutual trust, connection and getting the people interested..

The third step is to gather the opinions and thoughts by using different tools: Pad-survey, map-based enquiries or interviews. This is how we gather a lot of opinions and make different voices to be heard.

The fourth step is the feedback. The town informs the people on the results. It also tells people how the opinions have affected and what is going to happen next. By seeing the results and that they can make a difference, the residents will participate again.

These four steps make the participation cycle continuous. It’s flexible, fun and it makes the processes transparent and it helps the people to understand them. It also develops better relationship between the town and the people. This is how participation becomes a part of your everyday life.So, no more heavy systems or hidden decisions. Instead of using separate tools we bring the tools together. We make decision-making a visible process that you can attend easily. It’s the 21st century. Towns need to start listening their citizens. With our tool Asikkala will be riding on the wind of change.


Working hours: totally 37 hours for week 8. Next tasks: developing the prototype further,  attending the Demola Jam #2 to discuss with other groups.