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Making crowdsourced deliveries with a bicycle an engaging experience for the main stream.
Interviews of drivers after a PiggyBaggy pilot with city library of Jyväskylä in 2014 revealed that getting bicycle routes from the system created a sort of an orienteering exercise as a byproduct, which was a surprisingly strong motivator to participate in the trial compared to e.g. money alone.
The Helsinki based CoReorient team of six develops PiggyBaggy crowdsourced delivery service and Local community spaces aka. the smart container. We are a second generation sharing economy start-up aiming at sustainable solutions, business and making a positive impact in the society. But we cannot do it alone.
Conventional urban logistics is based on commercial delivery fleets and fossil fuels. Crowdsourced deliveries where people deliver goods to each other along their way is the most environmentally friendly form of delivery. Moreover, use of bicycle would be the preferred mode of goods transportation and healthy exercise. However, the number of bicyclists willing to participate is relatively small to reach sufficient delivery availability.
How to by apply gamification to engage main stream population to use bicycles to deliver goods to others along their way?
In the best case the end result from the project is a working solution that CoReorient Ltd. can take into use in urban settings after the Demola project. The minimum outcome is an investigation of the applicability of gamification in solving the problem. How and why gamification works, or does not work as a solution for this particular problem.
The company uses the MEAN stack with the exception of having PostgreSQL instead of MongoDB. The students are welcome to utilize existing PiggyBaggy service elements e.g. mobile app and push notifications for iOS and Android (hybrid Ionic stack). Students are also free to use some other tools as well. However, the better the match between the student team’s solution and the existing PiggyBaggy development environment, the easier it is to take the results into use.