Design for Death

Project Skills

  • business & concepts
  • coding
  • design & art
  • education
  • engineering
  • environment
  • governance
  • healthcare
  • media & communications
  • social science

Project Blog

The brief

The aim of the project is to figure out what could be done with the personal online profiles and data that are left behind after the owner dies.

The background

Established in 1922 by the Laakso family, Paletti has a long and proud history as an independent wholesaler, publisher, producer and trader. Company profile Four key factors make us unique: Paletti Oy was one of the first and remains the biggest card producer/publisher brand in Finland We have a unique license agreement since 1987 with the global industry leader Hallmark Cards We have a diverse, dynamic, committed and entrepreneurial team of 160 employees in Finland, Estonia, Latvia and Lithuania. The passion of the Laakso family remains as strong today as it was in 1922. Paletti is the number one card supplier in Finland. Paletti offers a range of exceptional products that can be shared, celebrated and remembered. Our product portfolio consists of cards, gift wrapping products, calendars, sympathy cards, gift products and party products. Paletti aims to be good – both at everything it does as well as in everything it means. Paletti seeks sustainability through FSC and PEFC certification standards and supports charity organizations by almost a million euros annually. Paletti’s partnerships with Hallmark Cards and the Nordic Pictura Group provides a strong framework for audited best practices in all operations, supply chains and code of conduct issues.

The problem

After death our online profiles and all the data we have created keep on lingering scattered around the internet. These profiles are filled with memories and highlights from the lives lived. By using this data it would be possible to construct histories of these lives online, collect important moments and memories into coherent life stories. These stories in turn could, for example, console the relatives and loved ones, but gathering and curating this data would be a challenging and time consuming task as it is now. We spend a significant amount of our time online, building up online personalities which reflect us and our personalities. It is said that the social media and search engine companies know you even better than your closest friends based on your accumulated online data. But in case of death, what becomes the reason for this data to exist? It is no longer there for you, but to whom could it be for and why? What ways would there be to use it for the relatives and the loved ones? Project Skills Data analytics / Machine learning / AI Psychology Business & Project Management Material Science (paper) Graphical Design / Service Design